In addition to owning Cheeky Things, Maddy Martin is a mother, daughter, partner, and baby snuggler at her son’s daycare. She used her Master’s Degree in Teaching, Learning, and Leadership to teach ninth grade for three years, but decided to switch professions when her son was born in 2016.
Since then, she’s built this business from scratch and with no similar business model or mentor to help along the way (although she is fortunate enough to have lots of help from wonderful friends and family).
The idea of Cheeky Things stemmed from Maddy’s original lack of knowledge about cloth diapers mixed with her current knowledge, as well as her ever-lasting motivation to keep the planet a beautiful place for our kids to grow up.
Cheeky Things has evolved from e-commerce, to retail booths around town, to strictly cleaning services, and now to various services (sprinkled with 24/7 diaper support). The most recent venture is providing a hand towel service for local businesses.
While the business itself has evolved, her main mission for Cheeky Things has always been the same: make everyone’s sustainability journey easy and suitable for everyone’s unique lifestyle. This way, eliminating waste out of landfills will be fun, rather than a burden, and you won’t have to sacrifice time with your baby in order to help make his or her future a great one.